We are so excited that our new private collection of bridal gowns, PC Squared, is nearly complete that we're celebrating by giving one of them away.  Yep. Giving it away.  Totally free.  One fortunate bride that orders her PC Squared gown in September is going to find...

You've gotten engaged!! Congratulations!  And now you've probably got a good idea of when and where your wedding will take place.  What's next?  Finding the other "the one".  First, it was your fiance.  Now it's the dress, THE dress.  Sometimes people are super excited...

It's official : we're THE bridal boutique for Wisconsin Family on Wisconsin's 57. Check out the first episode where I have a chance to tell a little about the Premiere Couture story, what our mission is and some things to keep in mind when you are shopping for your gow...

Don't let the gaping mouth scare you, it's just me. Though my hands were shaking with nervousness (not that you can tell because, man, do I talk with my hands!), I had the delightful experience of being interviewed on Wisconsin 57's Girl Talk .  It's not everyday that...

 It's the beginning of the Prom 2017 season but our trunk show for Alyce Paris is about to begin the Grand Finale.  For those of you unfamiliar with the idea of a trunk show, it is essentially the opportunity to see more and pay less.  First, we have a collection of dr...

Whenever we have the opportunity to offer options that make it possible for you to truly personalize your wedding style without over-complicating things, you know we're going to do it.  Allure Bridals' new collection of bodysuits is so incredible! And if you don't love...

There's nothing quite like the energy generated on a trunk show Saturday.  It's positively electric - and super fun no doubt.  And it's this energy that makes the silence after the shop closes, made ready for an equally buzzing Sunday, almost starkly tranquil. I often...

Congratulations! Your'e getting married!  It's an exciting time unlike any other.  Unlike any other also describes that special dress you wear on your wedding day.  And while every day is a good day to find "the one" we have some stellar events coming up that mi...

I'm certain you've heard of the unplugged wedding phenomenon.  If not, the idea is to leave the photography and videography to the professionals, allowing guests to truly be in the moment and take in the ceremony in all of it's significance and beauty.  I totally get i...

 If you are on Facebook (possibly right this moment), you've probably had several videos made for you like the one it made for me today.  They're kind of cheesy, but looking back is generally pretty fun, isn't it?  And when it includes little snippets from life like yo...