Every Bride Has a Dress Story

Do you know that it's difficult to put into the words what the whole shopping-for-your-wedding-dress experience is like?  Because this isn't something you practice for or build up to, you may think it's like shopping for any other garment, just a little more epic.  But it really isn't. The only thing we can really compare it to with any sense of accuracy is that it is so much like finding the one person in this world that you choose to commit the rest of your life to. Believe us, we know that sounds totally over the top.  And that's why it's so hard to put the experience into words. But this is what I can tell you: at Premiere Couture we know this isn't like any other garment you will ever wear, that it is an expression of who you are and that finding "the one" is a life moment that we don't want you to ever forget.  We can't speak for what happens outside of our boutique, but we can promise you that as a Premiere Couture VIP you will be valued, your experience treasured and your life moment protected.  Every bride has a dress story, good, bad, or otherwise.  As a Premiere Couture VIP, you can know that yours will be good, so very good.

Our beautiful collection includes bridal gowns from

Catherine Rose

Our own specially curated collection


Wilderly Bride by Allure


Romance by Allure

Allure Couture

 Schedule your appointment online, call 608-423-2272 or text 608-709-7045 for an appointment today. 

We're open 6 days a week.  Or use this handy form to contact us via email.


You don't want to miss out on visiting

Premiere Couture for your wedding dress.


Why? Here are the Top Ten Reasons


  1. You will feel welcome in the real, down-to-earth atmosphere at Premiere Couture.

  2. You'll love the attentive and professional guidance of your dedicated stylist 

  3. You'll appreciate the curated collection of wedding dresses that include the best there is to offer

  4. You will never feel pressured because our goal is to make sure you're thrilled with your decision when you walk out our door

  5. We have gowns to fit your spending plan with bridal gowns ranging in price from about $700 to $2600. 

  6. Once you choose your gown at Premiere Couture, you will forever enjoy VIP status and 15% off everything else forever.

  7.  As a Premiere Couture VIP you leave with a swag bag and personal memento!

  8.  Your time is valuable so we're open 6 days a week to make discovering your dress easy

  9.  We know this is an important life moment and will do everything within our power to protect it.

  10. We are thrilled that you are getting married and will make every effort to make your wedding dress shopping experience so fantastic that it will take you by surprise:-)


What are your prices?  We get asked this question often and it's a great one! To help you out, we've assigned a code indicating a gown's price range. Each of the photos above is given a price code to give you the range.  While the majority of our wedding dresses are priced within the C, D and E categories, we often have special prices on gowns purchased off the rack that can easily accommodate a lower budget.  Just give us a call or send a text or email if you would like to chat about our prices or if you have any other questions. We would love to talk to you!!

Price Code:

A  $600 - $799

B  $800 - $999

C  $1000 - $1299

D  $1300 - $1599

E  $1600 - $1899

F  $1900 - $2199

G  $2200 - $2499

H  $2500 & up


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You are always welcome to stop by to visit or to learn more about us, but often an appointment is required to secure the use of a fitting room and the devoted attention of one of our consultants.  

Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.


​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045


Monday -Friday:  Noon-6 p.m.

Saturday: 10 a.m. - 4 p.m.

PROM ONLY Sundays Noon-4 p.m.

Holidays: Closed

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) generally require a reservation. Please call, text or email to schedule your Reveal!

© 2013 by Premiere Couture. All rights reserved.