The Sweet Shop

The Sweet Shop, are largest collection, is what we call our sweet spot - that just right collection of wedding dresses that exceeds expectations and will fulfill nearly any vision you may have for your wedding dress. Like every collection, The Sweet Shop is filled with draw-dropping beautiful wedding dresses from all of our designers like Allure Bridals, Casablanca Bridal, and our specially curated Catherine Rose collection.


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​As we keep work to make our environment safe for everyone, appointments are required.  But no worries!  Especially during the week we can often accommodate last minute requests. 

© 2021 by Premiere Couture. All rights reserved.

We can't wait to meet you!

Tuesday - Friday: 10am- 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045