
Choose Your Experience
Seriously, it's not overstating it to say that you are literally a click away from the best wedding dress, mother's dress, and suit story ever! We do things differently here, and you don't have to take our word for it. Make an appointment, and within a few communications with us, you will find that before you even arrive, we are already at work to make your experience personal and meaningful.
Bridal VIP Session
Finding your wedding dress is possibly the most fun and satisfying part of your wedding planning journey, and we cannot wait to meet you and your team on your grand adventure. Even before you arrive, we will begin learning about you and your day to deliver the richest possible experience. That being said, we do not charge for your 90-minute Bridal VIP Session, and there is no cancellation fee, ever.
Each of our bridal suites comfortably accommodates four guests.
$0
Platinum VIP
As a Platinum VIP, you will experience an elevated session that includes having the store to yourself and your entire crew, delicious treats, exclusive perks, and memorable surprises. It is the height of a personalized celebration. We offer only one Platinum VIP per week on Sundays. Because the time is flexible, call or message us to begin the absolute best part of your wedding planning journey.
$400
Mother of the Day
Moms, you deserve to be heard and respected, and with the guidance of a kind and knowledgeable stylist, you will find a dress you love and cannot wait to wear. Your 60-minute VIP session will be in the intimate setting of our Mom Shop on the second floor. Please let us know if stairs are not an option, and we will set you up comfortably on our main floor in the bridal shop.
While your appointment is incredibly valuable, there is no charge. All Mothers Dress sessions or free.
$0
Find Your Suit
Bride, Groom, Wedding Party, Guest, Prom - we can suit you all! Make an appointment to visit our Suit Shop and find your suit today. Your 60-minute VIP session will take place in our Suit Shop on the second floor. Please let us know if you need to be accommodated on our main floor within the bridal shop instead.
$0

Ready for your truly awesome and personalized wedding dress experience?
Let's make that Platinum VIP appointment!
Call 608-423-2272
Text 608-709-7045
Email shop@premierecouture.com
or use this handy form to set up your Platinum VIP appointment or if you have any other questions.
