Choose Your Experience

Seriously, it's not overstating it to say that you are literally a click away from the best wedding dress story ever!

  • Bridal VIP Session

    We cannot wait to meet you and up to four of your VIPs as a master stylist takes you on a wedding dress journey to remember. Each Bridal VIP Session is 1.5 hours. If you want the store to yourself, choose the 10am opening on weekdays - you'll love it!


  • Platinum VIP

    How does having the store to yourself and up to ten of your favorite VIPs along with delicious snacks, exclusive perks and fun surprises sound to you? If a totally unique and personalized experience sounds like you, then you are a Platinum VIP. We offer only one Platinum VIP per week, generally on Sundays, and since the time is flexible you just need to call or message us to get the ball rolling.


  • Mother of the Day

    Moms! We are so here for you! We have a special place in hearts for moms and pledge to make your session one that makes you feel beautiful and valued and taken care of.


We cannot wait to meet you!  If the day and/or time that works best for you doesn't appear to be available, please contact us and we'll do our best to accommodate your schedule.  Also, please be certain that you receive an email confirming your appointment.  If you do not receive one, it is likely no appointment was recorded.

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Ready for your truly awesome and personalized wedding dress experience?

Let's make that Platinum VIP appointment!

Call 608-423-2272

Text 608-709-7045


or use this handy form to set up your Platinum VIP appointment or if you have any other questions.



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​Appointments are required. We can often accommodate last minute requests, especially during the week,  

© 2021 by Premiere Couture. All rights reserved.

We can't wait to meet you!

Tuesday - Friday: 10am - 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045