About Us

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Premiere Couture is built on the foundation of friendship and family

It all started when a mother and daughter just wanted to help brides sort out their wedding details and then blossomed over the next twenty-five years into two best friends working together to create the best possible experience for women celebrating one of the most significant events in their lives. Rosemary and Laura, each happily married for decades, understand that your wedding day is a day unlike any other and it will be forever imprinted on the minds of each woman who walks through their door and they are passionate about securing the best possible dress story for them all. 

Choosing our collection is a labor of love

Rosemary and Laura travel the country (well, usually 😊) to put together a collection of dresses that will speak to the hearts and minds of nearly any bride, from understated and refined, to dazzling princess and everything in between. They carefully consider every single dress making sure they are hitting all the trends, searching out the next great thing as well as unique designs that won't be everywhere and for truly customizable wedding dresses because they love it when brides can take total control of their vision. They accomplish that and more all while keeping the entire collection between about $800 and $2500 so that a truly VIP experience is accessible to everyone. Because they understand that this is likely brand new territory for you to navigate, they have assembled a team of Master Stylists that know the wedding dresses and their designers so well that they can guide you with love and wisdom to finding the gown that was meant for you, the one you that makes you feel beautiful, valuable and at home.

How about the store itself?

Even the location in the enchanting village of Cambridge, conveniently located between Madison, Janesville and Milwaukee, lends an air of ease and comfort. Located on Highway 12, Premiere Couture is easy to find, nestled among other great shops in a downtown that features free and plentiful parking. The boutique itself exudes an irresistible charm in what was once the local hardware store and still sports the measuring markers in the wooden floors and the Shwinn Dealer sticker on an interior window.  The intimate and welcoming boutique features three large fitting rooms for brides with comfortable seating to make everyone involved in the process feel special and well cared-for.

But how about that name. Why Premiere Couture? It can be tricky to say and even trickier to spell.

So why did we choose it? So glad you asked!

Premiere has it's roots in the Latin and French words that mean first in importance, primary, principal. And that is exactly how we see you! We want every bride who walks through our doors to feel like she is the most important person to us and that is what shapes every decision we make and who we are.

Couture has it's roots firmly in France's fashion world of haute couture: the high end, creative, and beautiful (sometimes puzzling) designs that are cut-to-measure, highly exclusive and very expensive. When we're at market shopping for wedding dresses, we take what we love about couture - beautiful, often customizable designs created with the most wonderful fabrics, glorious details, and expert construction - and we leave what we don't love - high price tags and inaccessibility. What we end up with is what we like to refer to as "couture-ish": wedding dresses that will blow your mind and are both truly special and surprisingly affordable. On your wedding day we want you to feel the most exquisite, most couture, most beautiful you have ever felt. So, in a nutshell, 

Premiere Couture means you are always first, and the wedding dress you choose here will make you feel the best and most beautiful you've ever felt in your entire life.

Our mission it to magnify your true beauty, honor your inherent value, and celebrate your unique story.

Inside Premiere Couture