Premiere Couture is that place you've been looking for, where relationships are valued and real life moments are created.

It all started when a mother and daughter just wanted to help brides sort out their wedding details and then blossomed over the next twenty-five years into two best friends working together to create the best possible experience for women celebrating some of the most significant events in their lives.  From the first big dance to the walk down the aisle, Laura and Rosemary understand these moments are forever imprinted on the minds of each woman who walks through their door and they are passionate about securing the best possible dress story for them all. 

Planning a wedding?

Laura and Rosemary travel the country to put together a collection of dresses that will speak to the hearts and minds of any bride, be they understated and refined in their tastes or looking to be the dazzling princess and everything in between.  From exclusive designs to the truly customizable, the bridal gown collection is second to none and with prices ranging between $700 and $2500, a truly VIP experience is accessible to everyone.  But even the most beautiful gowns aren't enough if you don't have the tools to navigate this entirely new realm which is why it is the goal of every expert stylist on Team Premiere Couture to guide you with love and wisdom as you find the self-expressive gown that makes you feel simultaneously beautiful and at home.


Going to Prom or Homecoming?

At Premiere Couture, it's not just that the Prom and Homecoming collections are unparalleled, it's that the experience is as well.  You'll be given VIP attention from expert stylists that will help you find the dress that makes you feel like the best version of yourself.  And to make certain the special feeling lasts, we register every dress and will not knowingly sell your dress - regardless of color - to anyone else attending your prom.  And we know you'll love your experience here because we have prom shoppers come here year after year.


How about the store itself?

Even the location in the enchanting village of Cambridge, lends an air of ease and comfort.  Located on Highway 12, Premiere Couture is easy to find, nestled among other great downtown shops and parking is free and ample. The boutique itself exudes an irresistible charm in what was once the local hardware store and still sports the measuring markers in the wooden floors and the Shwinn Dealer sticker on an interior window.  The intimate and welcoming boutique features three large fitting rooms for brides and four fitting rooms for prom, homecoming, mothers of the day and special events and are arranged to make everyone involved in the process feel special and well cared-for.

We are open! 

Our capacity is limited

so book your appointment now!

Tuesday -Friday:  10 AM - 6 PM

Saturday: 10 AM- 4 PM

 Sunday, Monday and Holidays: Closed


  • c-facebook
  • Instagram Black Square

​As we keep work to make our environment safe for everyone, appointments are required.  But no worries!  Especially during the week we can often accommodate last minute requests. 

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!


Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

© 2013 by Premiere Couture. All rights reserved.