About Us

20200321-Rosemary and Laura at Leif's we

Premiere Couture is built on the foundation of friendship and family

What is now two best friends, Laura and Rosemary, working together to create an unparalleled experience for brides and moms started when Rosemary and her mother just wanted to help brides sort out wedding details like invitations and attendant gifts. More than 25 years, a few moves, and immeasurable change and progress have passed since that simple beginning. Rosemary and Laura, each happily married for decades themselves, understand that your wedding day is a day unlike any other. They know that it will be forever imprinted on the mind of each woman who walks through their door and they are passionate about securing the best possible dress story for every single one. 

Choosing our collection is a labor of love

Rosemary and Laura travel the country to put together a collection of dresses that will speak to the hearts and minds of nearly any bride, from understated and refined, to dazzling princess and everything in between. They carefully consider every single dress making sure they are hitting all the trends, searching out the next great thing as well as unique designs that won't be everywhere. They are particularly fond of finding truly customizable wedding dresses because they love it when brides can take total control of their vision. They accomplish that and more all while keeping the entire collection between about $800 and $3000 so that a truly VIP experience is accessible to everyone. Because they understand that this is likely brand new territory for you to navigate, they have assembled a team of Master Stylists that know the wedding dresses and their designers so well that they can guide you with intelligence, love, and wisdom to finding the gown that was meant for you, the one you that makes you feel beautiful, valuable, and at home.

How about the store itself?

Even the location in the charming village of Cambridge, conveniently located between Madison, Janesville and Milwaukee, lends an air of ease and comfort. Located on Highway 12, Premiere Couture is easy to find; nestled among other great shops in a downtown that features free and plentiful parking. You will love our new store at 210 West Main Street as it exudes magic and enchantment. We are so excited to take this next step - owning our own building! - and creating a truly unique and authentic VIP experience filled with stories and ready to create so many more. The intimate and welcoming boutique features four beautiful suites that will please both brides and moms. You will appreciate the sense of privacy while still remaining connected to the whole space - you'll almost feel like you are the only ones there yet never feel blocked in or cut off. Comfortable seating will make everyone involved in the process feel special and well cared for. And you will be absolutely floored by the amazing "big mirror" experience that awaits you!
 

But how about that name? Why Premiere Couture? It can be tricky to say and even trickier to spell.

So why did we choose it? Premiere Couture is our philosophy.

Premiere has its roots in the Latin and French words that mean first in importance, primary, and principal. Could there be any better way to describe you? Without you, there is no us. It's not possible to overstate your importance. It is the clarity of this primary truth that shapes every decision we make and who we are. 

Couture has its roots firmly in France's fashion world of haute couture: the high-end, creative, and beautiful (sometimes puzzling) designs that are cut-to-measure, highly exclusive, and very expensive. When we're at market searching out the best wedding dresses, we take what we love about couture - beautiful, often customizable designs created with the most wonderful fabrics, glorious details, and expert construction - and we leave what we don't love - high price tags and inaccessibility. What we end up with is what we like to refer to as "couture-ish": wedding dresses that will easily exceed your expectations, being both truly special and surprisingly attainable. On your wedding day, we want you to feel the most exquisite, most couture, most beautiful you have ever felt. So, in a nutshell, 

Premiere Couture means you are first, our primary concern, and the wedding dress you choose here will make you feel the best and most beautiful you've ever felt in your entire life.

Our mission it to magnify your true beauty, honor your inherent value, and celebrate your unique story.

Inside Premiere Couture 10.08.2022a.jpg