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Bridal Market Report Summer 2024

Sep 13, 2024
2 min read

This summer, our owners Rosemary and Laura attended a bridal market in Atlanta, Georgia, and I'm excited to share with you the fantastic photos that Rosemary took of some of the gorgeous gowns coming our way!


Fun fact:

All of the dresses in our store are hand picked by Rosemary and Laura for all of our collections! We love that our collections are specially and carefully curated with great thought and detail put into every choice.


Rosemary and Laura travel the country to put together a collection of dresses that will speak to the hearts and minds of nearly any bride, from understated and refined, to dazzling princess and everything in between. They carefully consider every single dress making sure they are hitting all the trends, searching out the next great thing as well as unique designs that won't be everywhere. They are particularly fond of finding truly customizable wedding dresses because they love it when brides can take total control of their vision. They accomplish that and more all while keeping the entire collection between about $1000 and $3000 so that a truly VIP experience is accessible to everyone. Because they understand that this is likely brand new territory for you to navigate, they have assembled a team of Master Stylists that know the wedding dresses and their designers so well that they can guide you with intelligence, love, and wisdom to finding the gown that was meant for you, the one you that makes you feel beautiful, valuable, and at home.


A woman facing away wearing an ivory satin off-the-shoulder ballgown bridal gown with a corset back and a large bow at the waistline
A woman wearing a fitted ivory, off-the-shoulder lace and crepe bridal gown with a long elaborate lace train

A woman wearing an ivory off-the-shoulder stain ballgown bridal gown with sparkly beaded detail on the bodice


A woman wearing an ivory fitted lace bridal gown with a basqued corset detail waistline and a fitted floor length mermaid shaped skirt

A woman standing wearing an ivory strapless, off-the-shoulder fitted bridal gown that has a lace bodice with corset boning detail and a cleancut fitted floor length skirt

Two women wearing ivory bridal gowns, one in a strapless a-line gown with a large bow in the back of the waistline on the bodice, the other in a fitted strapless lace gown with a bow on the back at the waistline

Two women wearing bridal gowns standing together. One is wearing an ivory off-the-shoulder fitted gown with a dropped v and sweetheart neckline, the other wearing a v-neck fitted lace gown in a soft beige underlayer with ivory lace overtop the entire gown

Not only did they pick out new bridal gowns for our collection, they also picked out new dresses for our Moms Collection! Check out these beauties below:


A woman wearing a dark green floor length v-neck, a-line tulle gown with matching colored beading and lace on the bodice

A woman wearing a v-neck dark plum colored floor length a-line gown with beadwork in vertical lines from the shoulders all the way down the gown to the hem
A woman wearing a strapless black lace fitted formal floor length gown with a tulle overlay and beige colored underlay



A woman wearing a black off-the-shoulder sweatheart neckline a-line floor length gown with black lace on the bodice


A woman wearing an off-the-shoulder long sleeved and black beaded jumpsuit with wide flowy pant legs


A woman wearing a sage green floor length lace fitted gown with see-through lace sleeves and a v-neckline

A woman wearing a navy blue v-neck chiffon floor length evening gown with a thin beaded belt at her waist

A woman standing with one of her hands at her hip wearing a capsleeved teal fitted gown

A woman stands with a shawl around her arms while wearing a grey fitted gown with silver floral lace on the square necklined straps, down the sides of the dress to the hips

We're super excited about all of the beautiful new gowns coming our way, but even more excited to see the beautiful women who will experience the special moment of connection, feeling at home, feeling like a million bucks, and the magical feeling that comes with finding and pick ✨the one✨, in these gowns! That's what it's all about❤️


Book your appointment now to shop our specially and thoughtfully curated collections of stunning gowns! Our Master Stylists can't wait to help guide you through the dress-finding experience with personalized, loving care and wisdom💕

30 Comments


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3 days ago

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The corset backs and bows at the waist are gorgeous. It’s so nice to see classic satin ballgowns coming back alongside the fitted lace styles. I also love that the moms’ collection goes beyond the usual neutrals with plum, teal and sage green. Having customizable gowns in the $1,000–$3,000 range makes it so much more accessible.

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TAO WANG
Oct 07

It's refreshing to read that the entire collection stays between about $1000 and $3000 while still offering customizable options. That balance between accessibility and personalization seems rare, since many boutiques treat customization as a luxury upgrade. I'm curious how the owners decide which silhouettes are worth stocking versus which are better left to made-to-order, especially when they're hunting for designs that won't be everywhere. Does that price ceiling ever limit which designers they can work with?

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