Lush & Lovely

Once you have a worn a wedding dress in our Lush & Lovely selection you will totally comprehend their worth. The details are extravagent and rich and every design is resplendent. All of our designers, including Allure Bridals, Casablanca Bridal, and our specially currated Catherine Rose collection, have pulled out all of the stops for these exquisite bridal gowns. 


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​As we keep work to make our environment safe for everyone, appointments are required.  But no worries!  Especially during the week we can often accommodate last minute requests. 

© 2021 by Premiere Couture. All rights reserved.

We can't wait to meet you!

Tuesday - Friday: 10am- 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045