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That is the face of sample sale victory
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FRIDAY AND SATURDAY, NOVEMBER 27 & 28, IS OUR BIGGEST SALE OF THE YEAR!

Now is the time to book your reservation to say YES to the bridal gown, mother's dress or prom dress at our Annual Sample Sale!
YES, it's TWO FULL DAYS!
YES there will be bridal gowns for $299!
YES every bridal gown will be $1499 or less!
YES there will be $49 dresses for moms!
YES prom dresses will be 20% off!
YES you should stop reading and book your reservation now!
Make your appointment here!

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We can't wait to meet you!

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Brides, Moms, Suits, Party Dresses:
Tuesday, Wednesday &- Friday: 10am - 6pm
Thursday: 12pm - 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed​​

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​Appointments are required for the Bridal Shop,

Mom Shop, and Suit Shop.

We can often accommodate last-minute requests, especially during the week.  

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Homecoming and Prom

do not require appointments

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

​​​​​​​​​​​​​​​​​​​​210 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

shop@premierecouture.com

© 2026 by Premiere Couture. All rights reserved.

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