White Friday Sale with $99 2019

White Friday is just around the corner!  Is your dress story could be waiting to be told through this fast paced, super fun event sale of the year at Premiere Couture?  Make your special 45 minute appointment online today, just choose White Friday Sale and November 29 and you'll be able to pick the time that works best for you.  Can't wait to see you then!  

 Schedule your appointment online, call 608-423-2272 or text 608-709-7045 for an appointment today. 

We're open 6 days a week.  Or use this handy form to contact us via email.



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You are always welcome to stop by to visit or to learn more about us, but often an appointment is required to secure the use of a fitting room and the devoted attention of one of our consultants.  

Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.


​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045


Monday -Friday:  Noon-6 p.m.

Saturday: 10 a.m. - 4 p.m.

PROM ONLY Sundays Noon-4 p.m.

Holidays: Closed

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) generally require a reservation. Please call, text or email to schedule your Reveal!

© 2013 by Premiere Couture. All rights reserved.