Wedding Dress Shopping FAQ


Do I need an appointment to try on wedding dressses?

It is recommended that you make an appointment, we call them VIP sessions, to find your wedding dress.  You are always welcome to stop by to visit or to learn more about us, but often reserving your VIP session is the best way to secure the use of a fitting room and to assure the devoted attention of one of our stylists. 


Will I need more than one appointment to find my dress?

Most brides find their wedding dress during the first visit. Don’t be afraid to fall in love with one of the first wedding dresses you try on, it happens often. You can never recreate the moment you find your dress. Just like finding love, it can happen when you least expect it!


What should I bring to my VIP Session?

Please bring any heirloom pieces you will be wearing on your wedding day. We will provide a strapless bra and shoes if you prefer not to travel with them. We invite you to bring inspiration pictures to explain your vision.  If you are a Pinterest fan (like us) please be ready to share with us your Pinterest boards. Sometimes, there is no better way to explain what you are looking for than a photo or inspiration boards.


How many people should I bring?

When it comes to who you bring to your appointment, the most important consideration is the who and not the how many.  If there are people essential to your wedding story, such as your mom, sister(s) or best friend, they should definitely be included in your day.  You wouldn't believe how often we've heard "If I knew I was going to find my dress, I would've had (fill in the blank) with me!" 


When should I order my wedding dress?

It is never too early to order your wedding dress and bridsmaid dresses.  Since there are so many decisions in the wedding planning process, we recommend ordring your dress when you find it.  Choosing to delay may prevent you from planning the perfect wedding.


How much do your dresses cost?

Our bridal gowns range in price between about $700- $2600.  Once informed, we make it our goal to help you find your dream gown that fits within your spending plan.


Do you have accessories to try on with the wedding dresses?

As part of your appointment experience, your stylist will dress you in head-to-toe accessories that compliment your wedding dress and suit your desires.  Our accessories collection includes:  jewelry, hairpieces, veils and sashes.


What are your fitting rooms like?

Our fitting rooms are spacious and comfortable and you'll find that you have plenty of breathing space.  They are also private and have an easy atmosphere that will encourage happy participation of your guests.


What size are your wedding dresses?

Our sample gowns range from size 8 to 14 with most being 10 or 12.  We are also excited to announce that we have added, by popluar demand, a stunning collection of women's size dresses ranging from size 16 to 30. Each of our stylists are skilled at helping you envision how each gown will look on you regardless of your size.  Most of our gowns are available in size 0 through 30 with many custom options available to assure the very best fit possible.

Do you offer on-site alterations?

We have curated a list of highly esteemed tailors from a wide geographical area that we trust  so that you have total control over your own experience. As Premiere Couture does not profit from alterations, it is always our goal to provide you with the best fit possible right from the start.


Are all sales final?

The question no one likes to ask but everyone wants to know.  All sales are indeed final.  It is our job to make certain that you are totally confident in your choices before you order and once your order arrives, we will make certain that everything is as it should be. Cash and Carry items are final sales and are non-returnable.


 Schedule your appointment online, call 608-423-2272 or text 608-709-7045 for an appointment today. 

We're open 5 days a week.  Or use this handy form to contact us via email.


We are open! 

Our capacity is limited

so book your appointment now!

Tuesday -Friday:  10 AM - 6 PM

Saturday: 10 AM- 4 PM

 Sunday, Monday and Holidays: Closed


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​As we keep work to make our environment safe for everyone, appointments are required.  But no worries!  Especially during the week we can often accommodate last minute requests. 

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!


Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

© 2013 by Premiere Couture. All rights reserved.