
Frequently Asked Questions
01
What should I bring to my VIP Session?

Do you plan on wearing your mother's veil or your grandmother's pendant? That's amazing! Please bring any heirloom pieces you will be wearing on your wedding day so you don't have to imagine how your whole wedding day look will come together. As far as undergarments, we will provide a strapless bra if you prefer not to bring your own. If there are important colors to consider or you have a bouquet in mind, swatches and flowers may help you better visualize your overall look.
02
Do I need an appointment to try on wedding dresses?

Yes, you will make an appointment—we call them VIP sessions—to find your wedding dress. Once you reserve your session, we will start to get to know you and your vision for your wedding dress before you even arrive. Your stylist will be ready for you and excited to show you the dresses she has hand-picked based on what we learn as a starting point.
03
Will I need more than one appointment to find my dress?

You may be surprised to learn that you'll likely find your wedding dress on your first visit! Your stylist will already have a good idea of what suits you before you even arrive, so be prepared to fall in love! If you find that you need another visit, no worries, we're happy to welcome you again.
04
How many people should I bring?

When it comes to who you bring to your appointment, the most important consideration is the who and not the how many. If there are people essential to your wedding story, such as your mom, sister(s) or best friend, they should definitely be included in your day. You wouldn't believe how often we've heard "If I knew I was going to find my dress, I would've had (fill in the blank) with me!"
Another important consideration is space. Our beautiful bridal suites comfortably accommodate the bride (of course!) and four guests.
05
When should I order my wedding dress?

We're excited about your wedding date, whether it is in two weeks, two months, or two years. That being said, it is never too early to order your wedding dress. There are so many decisions in the wedding planning process, and your wedding dress sets the tone for the entire event. We recommend purchasing your dress when you find it.
06
How much do your dresses cost?

Our bridal gowns range in price from about $1,200 to $4,000+. Once informed, we make it our goal to help you find your dream gown that fits within your plan. We work to exceed your expectations, not your pocketbook. Need more flexibility in your budget? Ask us about Victory Lane!
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07
Do you have accessories to try on with the wedding dresses?
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As part of your VIP experience, your stylist will dress you in head-to-toe accessories that complement your wedding dress and suit your desires. Our accessories collection includes jewelry, hairpieces, veils, jackets, overskirts, sleeves, belts, and sashes.
08
What are your fitting rooms like?
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Our semi-private fitting rooms are intimate and comfortable, and you'll find plenty of breathing room. They feel very private, yet they don't feel closed off, and they have an easy atmosphere that will encourage your guests' happy participation. Our bridal suites comfortably accommodate the bride and four guests.
09
What size are your wedding dresses?
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Our sample gowns range from size 8 to 30. Each of our stylists are skilled at helping you envision how each gown will look on you regardless of your size. Most of our gowns are available in size 0 through 30 with many custom options available to assure the very best fit possible.
10
Do you offer on-site alterations?
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Instead of an on-site option, we have curated a list of highly esteemed tailors from across a wide geographic area whom we trust, so you have total control over your own experience. As Premiere Couture does not profit from alterations, our goal is always to provide you with the best possible fit right from the start.​
11
Are all sales final?
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The question no one likes to ask, but everyone wants to know. All sales are indeed final. It is our job to ensure you are fully confident in your choices before you purchase, and once your dress arrives, we will ensure everything is as it should be. Cash and Carry items are final sales and are non-returnable.
Did we miss something? We would love to answer any of your questions.
Call 608-423-2272, text 608-709-7045 email us at shop@premierecouture.com or use this hand form.
