Frequently Asked Questions

  • 01

    What should I bring to my VIP Session?


    Please bring any heirloom pieces you will be wearing on your wedding day. We will provide a strapless bra and shoes if you prefer not to travel with them. We invite you to bring inspiration pictures to explain your vision. If you are a Pinterest fan (like us) please be ready to share with us your Pinterest boards. Sometimes, there is no better way to explain what you are looking for than a photo or inspiration boards.

  • 02

    Will I need more than one appointment to find my dress?


    Most brides find their wedding dress during the first visit. Don’t be afraid to fall in love with one of the first wedding dresses you try on, it happens often. You can never recreate the moment you find your dress. Just like finding love, it can happen when you least expect it!

  • 03

    Do I need an appointment to try on wedding dressses?


    Yes, you will make an appointment, we call them VIP sessions, to find your wedding dress. Once you reserve your session we will start to get to know you and the vision you have for your wedding dress before you even arrive. Your stylist will be ready for you and excited to show you the dresses she has  hand-picked based upon what we learn as a starting point. 

  • 04

    How many people should I bring?


    When it comes to who you bring to your appointment, the most important consideration is the who and not the how many. If there are people essential to your wedding story, such as your mom, sister(s) or best friend, they should definitely be included in your day. You wouldn't believe how often we've heard "If I knew I was going to find my dress, I would've had (fill in the blank) with me!" 

  • 05

    When should I order my wedding dress?


    We're excited about your wedding date, whether it is in two weeks, two months or two years. That being said, it is never too early to order your wedding dress. Since there are so many decisions in the wedding planning process, we recommend ordering your dress when you find it.  Choosing to delay may prevent you from planning the perfect wedding.

  • 06

    How much do your dresses cost?


    Our bridal gowns range in price between about $800- $2500. Once informed, we make it our goal to help you find your dream gown that fits within your plan. We work to exceed your expectations, not your budget. Need more flexibility in you budget? Try our amazing online sample sale.

  • 07

    Do you have accessories to try on with the wedding dresses?

    As part of your appointment experience, your stylist will dress you in head-to-toe accessories that compliment your wedding dress and suit your desires. Our accessories collection includes:  jewelry, hairpieces, veils and sashes.

  • 08

    What are your fitting rooms like?

    Our fitting rooms are spacious and comfortable and you'll find that you have plenty of breathing space. They are also private and have an easy atmosphere that will encourage happy participation of your guests.

  • 09

    What size are your wedding dresses?

    Our sample gowns range from size 8 to 30. Each of our stylists are skilled at helping you envision how each gown will look on you regardless of your size. Most of our gowns are available in size 0 through 30 with many custom options available to assure the very best fit possible.

  • 10

    Do you offer on-site alterations?

    We have curated a list of highly esteemed tailors from a wide geographical area that we trust so that you have total control over your own experience. As Premiere Couture does not profit from alterations, it is always our goal to provide you with the best fit possible right from the start.​

  • 11

    Are all sales final?

    The question no one likes to ask but everyone wants to know. All sales are indeed final.  It is our job to make certain that you are totally confident in your choices before you order and once your order arrives, we will make certain that everything is as it should be. Cash and Carry items are final sales and are non-returnable.

Did we miss something? We would love to answer any of your questions. 

Call 608-423-2272, text 608-709-7045 email us at shop@premierecouture.com or use this hand form.


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​Appointments are required. We can often accommodate last minute requests, especially during the week,  

© 2021 by Premiere Couture. All rights reserved.

We can't wait to meet you!

Tuesday - Friday: 10am - 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045