So often you spend so much time taking care of everyone else, that you don't make time for you.  It's true in life, it's true in helping your child plan their wedding.  At Premiere Couture, we genuinely love moms.  And we love helping moms feel beautiful and comfortable.  Make your appointment today for your own VIP session where we will cater to your needs.  Isn't it time that you received some special attention?

Make your appointment today!

Watch Rosemary's interview on Wisconsin Women to learn more about

moms' dresses at Premiere Couture 

 Schedule your appointment online, call 608-423-2272 or text 608-709-7045 for an appointment today. 

We're open 6 days a week.  Or use this handy form to contact us via email.



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You are always welcome to stop by to visit or to learn more about us, but often an appointment is required to secure the use of a fitting room and the devoted attention of one of our consultants.  

Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.


​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

We will be closed until April 1, 2020 to help Slow the Spread in 15 Days

Monday -Friday:  Noon-6 p.m.

Saturday: 10 a.m. - 4 p.m.

 Sundays and Holidays: Closed

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) generally require a reservation. Please call, text or email to schedule your Reveal!

© 2013 by Premiere Couture. All rights reserved.