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WELCOME TO YOUR SHOP, MOMS

A suite dedicated to you, located on the second floor. 

So often, you spend so much time taking care of everyone else that you don't make time for yourself. It's true in life; it's true in helping your child plan their wedding. At Premiere Couture, our mission is to help you find a dress that makes you feel both beautiful and comfortable. Make your appointment today for a VIP session, during which we will cater to you in a space on our second floor just for moms. You will find a glorious variety of gowns in the latest trends, rich fabrics, flattering cuts, and gorgeous colors, with most dresses falling between $300 and $1300.
Isn't it time you received some special attention?

Our number one question from moms: Do I need an appointment? Yes! 

Make your appointment today!

Cynthia Abrego

Our experience at Premiere Couture was wonderful!!! Teadora was so very gracious, patient and interested in helping me find the Mother of the Bride dress that made me feel special. Laura, one of the owners, was also very attentive and wanting us to find the dress that met our desires. They took the time to discover what features in a dress were important to me. I was not expecting to find my dress that day. It was my first appointment and we had decided to go shopping at the last minute while my daughter was in town for another event. But, through their excellent customer service and great selection of dresses, we found my, "say YES to the dress!"
Thank you, Tea & Laura, for a memorable experience and a day we will remember with a smile:)

Ronael Schneeberger

Everyone at Premier Couture has been wonderful! My daughter purchased her wedding dress and when I went with her to pick up the dress I hadn’t tried on any dresses for myself yet. We were able to go upstairs and try on a number of dresses. The one I gravitated to was not my usual style and I just couldn’t commit. I tried on a number of dresses at home from mail order places and none hit the mark, nor was it a fun or personalized experience. I went back for the sample sale at Premier Couture and tried on even more dresses, but came back to the original one that wasn’t my “usual “ and Lauren was so supportive during the process. I highly recommend the mom shop as well as bride. My daughter and I had such wonderful experiences with both! If my other two children get married I will be back!

Paula McHugh

All-Star staff!!! Great selection of mother-of-the-bride dresses. Listens to what you’re looking for and brings the best samples to try as well as a little different style to try. The layout is really nice for fitting room and mirrors to see the full dress. Highly recommend!

Tea helped my mom and future MIL find their dresses for my wedding!! She was AMAZING!! We had such a good experience here. I would highly recommend to anyone looking for wedding/moms dresses!!!

Kayla Clouser

Contact Us

Schedule your appointment online, or

call 608-423-2272 or text 608-709-7045

Do you have questions? We would love to answer them!Use this handy form to contact us via email.

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CONNECT WITH US

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We can't wait to meet you!

Brides, Moms, Suits, Party Dresses:
Tuesday, Wednesday &- Friday: 10am - 6pm
Thursday: 12pm - 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

​Appointments are required for the Bridal Shop,

Mom Shop, and Suit Shop.
We can often accommodate last-minute requests, especially during the week.  

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

© 2026 by Premiere Couture. All rights reserved.

​​​​​​​​​​​​​​​​​​​​210 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

shop@premierecouture.com

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