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We invite you to be enchanted by the Disney Fairy Tale Weddings Collection...

Updated: May 1, 2023

"Magical" is often one of many words to describe the experience of finding your wedding dress. Now, with the arrival of the Disney Fairy Tale Weddings Collection from Allure Bridals, there seems to be just a little more magic around here at Premiere Couture.

Bride in Allure Disney Fairy Tale Wedding Gown inspired by Cinderella. The gown has a sparkly bodice and a tulle ballgown skirt. She is twirling in front of a castle in the hills.
Inspired by Cinderella Allure Disney Fairy Tale Weddings

The Disney Fairy Tale Weddings Collection features classic & timeless bridal silhouettes inspired by 9 of the Disney Princesses- Cinderella, Belle, Aurora, Jasmine, Rapunzel, Pocahontas, Tiana, Ariel, and Snow White.


Bride in Allure Disney Fairy Tale Weddings Gown inspired by Belle. The gown is a simple, elegant, satin ballgown with off-the-shoulder straps. The bride is standing in a grand, historic, stone room.
Inspired by Belle Allure Disney Fairy Tale Weddings

Each gown is artisanally crafted using an expansive collection of ethically-souced fabrics, laces, and details that are sure to make you feel like royalty on your wedding day.


The bride is wearing an Allure Disney Fairy Tale Weddings Gown inspired by Rapunzel. The gown is high neck with a large, unique lace pattern and poofy short sleeves. She is standing under a stone archway holding a bouquet of pink flowers.
Inspired by Rapunzel Allure Disney Fairy Tale Weddings

Each Disney princess is unique, and so is every bride. We cannot wait to show you this amazing collection in store! Even though your fairy tale has already begun, we cannot wait to become a part of that story.


Bride wearing an Allure Disney Fairy Tale Weddings Gown inspired by Pocahontas. She is wearing a one sholder fitted gown with a leg slit and a 3D naturey lace pattern. She is leaning on a large tree in an enchanted-looking forrest.
Inspired by Pocahontas Allure Disney Fairy Tale Weddings

Bride is wearing an Allure Disney Fairy Tale Weddings Gown inspired by Snow White. She is in a beautiful forrest on a vintage red couch surrounded by fallen apples. The gown is an aline gown with a v-neck and spaghetti straps. It has a champagne lining and Ivory lace inspired by apple blossom trees.
Inspired by Snow White Allure Disney Fairy Tale Weddings

Bride in Allure Disney Fairy Tale Wedding Gown inspired by Cinderella. The gown has a sparkly bodice and a tulle ballgown skirt. She is twirling in front of a castle in the hills.
Inspired by Cinderella Allure Disney Fairy Tale Weddings

A bride wearing an Allure Disney Fairy Tale Weddings Gown inspired by Ariel. Her dress is fitted with a square neckline and a bead pattern inpired by the ocean. She is also wearing a cathedral length scatter pearl veil and standing on a rock jutting out of a body of water.
Inspired by Ariel Allure Disney Fairy Tale Weddings

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Brides, Moms, Suits, Party Dresses:
Tuesday, Wednesday &- Friday: 10am - 6pm
Thursday: 12pm - 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

​Appointments are required for the Bridal Shop,

Mom Shop, and Suit Shop
We can often accommodate last-minute requests, especially during the week.  


Our Prom Shop is open!

No appointment necessary.

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

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​​​​​​​​​​​​​​​​​​​​210 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

shop@premierecouture.com

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