Prom Sale Going on now!

Rebecca and Bridesmaids in front of Prem

 Great news!! We are open and now taking appointments! We can't wait to see you!

Also, our Virtually Amazing Wedding Dress Sale is still ongoing and we hope to see you on the first Thursday of the month at 6pm when we go live on Facebook with the newest additions!

"Our mission isn't just to make you beautiful with a dress, it's to

make you see and feel how beautiful you actually are

and we just happen to use dresses to do that."

 - Rosemary Williams, Co-owner and Founder

Premiere Couture

 Schedule your appointment online, or

call 608-423-2272 or text 608-709-7045

Or use this handy form to contact us via email.


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We are open! 

Our capacity is limited

so book your appointment now!

Tuesday -Friday:  10 AM - 6 PM

Saturday: 10 AM- 4 PM

 Sunday, Monday and Holidays: Closed


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​As we keep work to make our environment safe for everyone, appointments are required.  But no worries!  Especially during the week we can often accommodate last minute requests. 

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!


Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

© 2013 by Premiere Couture. All rights reserved.