Prom Sale Going on now!

Jerica and her squad. Photograph by Tayl

"Our mission isn't to make you beautiful with a dress, it's to

make you see and feel how beautiful you actually are

and we just happen to use dresses to do that."

 - Rosemary Williams, Co-owner and Founder

 Schedule your appointment online, call 608-423-2272 or text 608-709-7045 for an appointment today. 

We're open 6 days a week.  Or use this handy form to contact us via email.


Owners and best friends, Rosemary and Laura, invite you into the shop for a chat, some fun facts, the latest happenings, and of course, gorgeous dresses.  Wonder what's happening at Premiere Couture? This is your stop! Catch them live on Thursday evenings on Facebook and Instagram.

Sarah is live on Facebook and Instagram on Mondays around 6pm and takes you behind the scenes with real Premiere Couture VIPs, answers questions you are asking, offers styling tips and ideas that are always in fashion all with her special, sparkly charm.

Love Instagram?

Check out our most recent posts.

 Follow us and tag us at  PremiereCoutureVIP

Because we value our staff, customers and community, we are going to do our part to Slow the Spread in 15 Days and will be closed until April 1, 2020.  Rosemary and Laura are committed to your peace of mind so if you have any questions or need to schedule a pick up, please contact us through the normal channels.  Stay well and we will see you soon!


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You are always welcome to stop by to visit or to learn more about us, but often an appointment is required to secure the use of a fitting room and the devoted attention of one of our consultants.  

Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.


​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

We will be closed until April 1, 2020 to help Slow the Spread in 15 Days

Monday -Friday:  Noon-6 p.m.

Saturday: 10 a.m. - 4 p.m.

 Sundays and Holidays: Closed

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) generally require a reservation. Please call, text or email to schedule your Reveal!

© 2013 by Premiere Couture. All rights reserved.