Prom Sale Going on now!
"Our mission isn't to make you beautiful with a dress, it's to
make you see and feel how beautiful you actually are
and we just happen to use dresses to do that."
- Rosemary Williams, Co-owner and Founder
Schedule your appointment online, call 608-423-2272 or text 608-709-7045 for an appointment today.
We're open 6 days a week. Or use this handy form to contact us via email.
Owners and best friends, Rosemary and Laura, invite you into the shop for a chat, some fun facts, the latest happenings, and of course, gorgeous dresses. Wonder what's happening at Premiere Couture? This is your stop! Catch them live on Thursday evenings on Facebook and Instagram.
Sarah is live on Facebook and Instagram on Mondays around 6pm and takes you behind the scenes with real Premiere Couture VIPs, answers questions you are asking, offers styling tips and ideas that are always in fashion all with her special, sparkly charm.