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Every Size Matters

We believe all brides should feel valued and beautiful. This means everyone should be able to try on the dress of their dreams. We are committed to adding stylish, modern wedding dresses to our plus size collection every season and from every designer. With gowns up to size 30, there is a gorgeous gown for everyone, and we PROMISE to NEVER charge an extra fee for a plus size. You shouldn't have to pay more to have your dream wedding dress.

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We can't wait to meet you!

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Brides, Moms, Suits, Party Dresses:
Tuesday, Wednesday &- Friday: 10am - 6pm
Thursday: 12pm - 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

​Appointments are required for the Bridal Shop,

Mom Shop, and Suit Shop
We can often accommodate last-minute requests, especially during the week.  


Our Prom Shop is open!

No appointment necessary.

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

© 2025 by Premiere Couture. All rights reserved.

​​​​​​​​​​​​​​​​​​​​210 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

shop@premierecouture.com

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