Every Size Matters

We believe all brides should feel valued and beautiful. This means everyone should be able to try on the dress of their dreams. We are committed to adding stylish, modern wedding dresses to our plus size collection every season and from every designer. With gowns up to size 30, there is a gorgeous gown for everyone and we PROMISE to NEVER charge an extra fee for a plus size. You shouldn't have to pay more to have your dream wedding dress.


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​As we keep work to make our environment safe for everyone, appointments are required.  But no worries!  Especially during the week we can often accommodate last minute requests. 

© 2021 by Premiere Couture. All rights reserved.

We can't wait to meet you!

Tuesday - Friday: 10am- 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045