Rebecca and Bridesmaids in front of Prem

Welcome to


Meet Our Wedding Dresses

Take a peek at what's in store

Premiere Couture VIPs

Our brides are the best brides

A Dress for Every Body

Size inclusivity shouldn't be a big deal, but it is.

Here's our promise.

Our Story

Every bride has a dress story.

Every bridal shop has a story, too

Rosemary and Laura at Leif's wedding by



Built upon the foundation of a

life-long friendship,

Premiere Couture is committed to making every bride and mother of the day feel beautiful and valuable by pursuing this three-fold vision:

Magnify your true beauty

Honor your inherent value

Celebrate your unique story

Window of Catherine Rose Wedding Dresses
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Inside Premiere Couture

Want to know more? We'd love to chat!

Call 608-423-2272, text 608-709-7045 or use this handy form!

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​Appointments are required. We can often accommodate last minute requests, especially during the week,  

© 2021 by Premiere Couture. All rights reserved.

We can't wait to meet you!

Tuesday - Friday: 10am - 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045