Virtually Amazing Wedding Dress Sale

Find "the one" in the comfort of your own home and have it shipped to you for free, or for even more peace of mind, shop the sale in person!

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News of our amazing online sale has spread like crazy! And we totally get it because you know how sometimes it's hard to tell the difference between an actual, legitimately good deal and just pretty marketing? We've made it easy to tell the difference and know that our sale is real and special because we've designed it to be super simple, transparent and very low risk (and I'll admit our marketing could definitely be prettier:-). We're a real store with a solid reputation which means you are welcome to make an appointment and try the sale dresses on in person at our boutique or, if you aren't local, you can trust that we will deliver on our promises if you choose to have your gown shipped to your home. It's a win either way.  So take your time, check out the video snippets of each dress that we create when we introduce them during our Facebook Live events, and you may just find "the one!"



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​Appointments are required. We can often accommodate last minute requests, especially during the week,  

© 2021 by Premiere Couture. All rights reserved.

We can't wait to meet you!

Tuesday - Friday: 10am - 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045