News of our amazing online sale has spread like crazy! And we totally get it because you know how sometimes it's hard to tell the difference between an actual, legitimately good deal and just pretty marketing? We've made it easy to tell the difference and know that our sale is real and special because we've designed it to be super simple, transparent and very low risk (and I'll admit our marketing could definitely be prettier:-). We're a real store with a solid reputation which means you are welcome to make an appointment and try the sale dresses on in person at our boutique or, if you aren't local, you can trust that we will deliver on our promises if you choose to have your gown shipped to your home. It's a win either way.  So take your time, check out the video snippets of each dress that we create when we introduce them during our Facebook Live events, and you may just find "the one!"

We are open! 

Our capacity is limited

so book your appointment now!

Tuesday -Friday:  10 AM - 6 PM

Saturday: 10 AM- 4 PM

 Sunday, Monday and Holidays: Closed


  • c-facebook
  • Instagram Black Square

​As we keep work to make our environment safe for everyone, appointments are required.  But no worries!  Especially during the week we can often accommodate last minute requests. 

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!


Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

© 2013 by Premiere Couture. All rights reserved.