Fashion on the Runway

It's the beginning of the Prom 2017 season but our trunk show for Alyce Paris is about to begin the Grand Finale. For those of you unfamiliar with the idea of a trunk show, it is essentially the opportunity to see more and pay less. First, we have a collection of dresses from Alyce Paris that are not part of our permanent collection which increases the number of designs from which you may choose. Second, we offer you an incentive of 10% savings if you choose to shop for your prom dress during our trunk show. I like to think of it as a win/win - more choices, less spending.

This video features Alyce Paris designer Claudine's favorites and we love them, too. We have most of these designs in our store RIGHT NOW for you to try for yourself. It's time to shop for prom!

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We are open! 

Our capacity is limited

so book your appointment now!

Tuesday -Friday:  10 AM - 6 PM

Saturday: 10 AM- 4 PM

 Sunday, Monday and Holidays: Closed


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​As we keep work to make our environment safe for everyone, appointments are required.  But no worries!  Especially during the week we can often accommodate last minute requests. 

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!


Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

© 2013 by Premiere Couture. All rights reserved.