We're looking for the savvy, the choosy and the well-researched

Congratulations! Your'e getting married! It's an exciting time unlike any other. Unlike any other also describes that special dress you wear on your wedding day. And while every day is a good day to find "the one" we have some stellar events coming up that might just be magical for you. So let me ask, are you looking for the deal of the century? Or do you have distinct ideas about how your gown should look but worry that it's just not out there? Or perhaps you love what designers are doing right now and can't wait to see yourself in one.

Deals and Steals

If the deal of the century sounds like your song, you'll love that beginning on November 18 and going all the way through November 27 the majority of our bridal collection will be on sale!! There will be prices that boggle the mind and force our stylists to double check with Laura and me that they're reading the tags right.

Can I Really Have What I Want?

If you have distinct ideas about what you want in a gown but think that finding just the right combination of features is going to be impossible to find, look no further than Casablanca Bridal. While they have some of the most beautiful, feminine designs to be found, they also allow you to tamper with them in order to truly make them yours. How fantastic is that?! Love that exquisite lace but think the intricate beadwork is unnecessary? Do it without. Think the bodice of the the mermaid gown is to die for but you're all about ball gowns? They'll make it so. Maybe you want to channel your inner Audrey Hepburn with a bateau neckline but everything you love is strapless. They can make that happen, too. It's truly awesome to get to have a hand in realizing your vision of your dress for your day. During our Casablanca Trunk show November 18, 19 and 20 you will have access to their best designs as well the added bonus of 10% savings. Selection, customization and savings - you can't get much better than that.

You're On Trend and You Know It

If you've spent any time pouring over the internet or magazines you've surely seen that Allure has created an unparalleled collection of wedding dresses that, while timeless, are also spot on trend-wise. They clearly have the pulse of today's brides creating the perfect combination of modern, romantic and stylish. Our Allure Trunk Show November 25, 26 and 27 grants you access to an even more incredible selection of their designs than what we have here every day - which is pretty grand actually - plus you'll receive 10% off Allure the whole weekend. A total win-win.

So now that we've found you, and you've found us, call or text 608-423-2272, email, message or stop in to make an appointment for the event that speaks to you. See you soon!

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We are open! 

Our capacity is limited

so book your appointment now!

Tuesday -Friday:  10 AM - 6 PM

Saturday: 10 AM- 4 PM

 Sunday, Monday and Holidays: Closed


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​As we keep work to make our environment safe for everyone, appointments are required.  But no worries!  Especially during the week we can often accommodate last minute requests. 

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!


Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045


© 2013 by Premiere Couture. All rights reserved.