Prom 2020 is #StillHappening

Laura and Rosemary are busy cooking  up a plan to make sure all of our prom girls get a chance to experience prom and all the awesomeness that goes along with it.  Stay tuned!  Do you know of parent or community groups that are also busy planning summer proms?  Let us know!  We would love to be helpful to them as well.  #PromIsOn and it's going to be fantastic!

  Premiere Couture offers prom and homecoming dresses in the hottest colors and styles. We register each gown for every school so you don't have to worry about us knowingly selling your dress to anyone else attending your prom or homecoming.  
We believe your dress should be ultra-special so you are not limited to buying it off the rack - we'll order your dress in just the right color and size for you and no one else will have ever had it on!  That means that Premiere Couture offers the largest selection! 

This is not the time to settle; you deserve a gown from Premiere Couture.

 Schedule your appointment online, or

call 608-423-2272 or text 608-709-7045

Or use this handy form to contact us via email.


You may wonder , "Do I need an appointment?"

Because we strive to offer personalized service, appointments are often necessary, even during the week, and always recommended and now that you can book your appointment online, it's even better.

Though we will always do our best to accommodate walk-ins, appointments do receive priority.

"Do I need an appointment to pick up my dress?"

 Again, appointments ensure the best experience.  

We are open! 

Our capacity is limited

so book your appointment now!

Tuesday -Friday:  10 AM - 6 PM

Saturday: 10 AM- 4 PM

 Sunday, Monday and Holidays: Closed


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​As we keep work to make our environment safe for everyone, appointments are required.  But no worries!  Especially during the week we can often accommodate last minute requests. 

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!


Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

© 2013 by Premiere Couture. All rights reserved.