We will be live on Facebook showing this dress on Friday, May 1 at 11:30am CST.  You do not have to wait until then to make it yours if you know you want it!


Would you describe yourself as lighthearted and optimistic, kind of flirty and outgoing? This is your dress.  Ivory and pink tulle are ruched and draped to perfection with a hint of polk dots in the cloudly fluff of the skirt.  So. Much. Fun.  This dress is awesome; video coming soon.


Bridal 12, fits like a street size 8 or 10

Bust:  38"  Waist:  30"  Hips:  41.5"

Questions about measuring? Watch the second video and get all of the ins and outs from Laura.


Dress 38: Baby Pink Ruched Mermaid

$1,399.00 Regular Price
$300.00Sale Price
  • Bridal 12, fits like a street size 8 or 10

    Bust:  38"  Waist:  30"  Hips:  41.5"

We are open! 

Our capacity is limited

so book your appointment now!

Monday -Friday:  Noon-6 p.m.

Saturday: 10 a.m. - 4 p.m.

 Sundays and Holidays: Closed


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You are always welcome to stop by to visit or to learn more about us, but often an appointment is required to secure the use of a fitting room and the devoted attention of one of our consultants.  

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) generally require a reservation. Please call, text or email to schedule your Reveal!


Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045


© 2013 by Premiere Couture. All rights reserved.