Dresses will be available in our Shop

How do you plan your wedding and find a bridal gown when bridal shops like ours are closed? Laura and Rosemary put their heads together (not literally of course - 6 feet and all) and have decided to offer you legit window shopping. During this live stream we will be showing you a beautiful collection of dresses ready to be shipped to your home at prices that will make you smile. And what's that? We will start at $200 and that includes shipping. Sweet, right?! If you are local and you are out and about, taking in some fresh air, you can see them as you walk by our windows. Now that's what we call window shopping!

We are open! 

Our capacity is limited

so book your appointment now!

Tuesday -Friday:  10 AM - 6 PM

Saturday: 10 AM- 4 PM

 Sunday, Monday and Holidays: Closed


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​As we keep work to make our environment safe for everyone, appointments are required.  But no worries!  Especially during the week we can often accommodate last minute requests. 

Need an appointment outside of our normal business hours? Just ask!

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!


Beautiful and fun dresses and gowns for weddings, prom, homecoming

and every social occasion. Conveniently located to serve the Madison area.

​​​​​​​​​​​​​​​​​​​​145 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045


© 2013 by Premiere Couture. All rights reserved.